User Journeys Towards Enabling Online Misogyny - Qualitative Research

Award

Buyers

Value

£68,670

Suppliers

Classifications

  • Market research services

Tags

  • award

Submission Deadline

8 months ago

Published

5 months ago

Description

Our goal is to provide insight that informs policy in relation to online misogyny.  Specifically, we wish to:

Understand user journeys towards enabling online misogyny. In particular:
develop an understanding of how individuals are drawn into communities that engage in and encourage online gender-based violence and abuse 
map user behaviours on different points of the user journey when engaging or encountering online misogyny
explore the platform contexts that may enable misogyny

Understand the ways in which media literacy impacts online misogyny.
provide a picture of how levels of media literacy shape individuals' understanding of their actions online and the impacts of those actions 
explore the differences that may exist between on and offline behaviour and attitudes

Understand potential media literacy interventions.
identify the points along the user journey where media literacy platform interventions designed to reduce online abuse and misogyny might be most effective

Documents

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  • Contract Agreement

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  • Award Notice

    Details on the tender award and selected suppliers.

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Organisation

OFCOM

Body governed by public law

Timeline complete

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