TfGM Sponsorship Agency Services Framework

Description

TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network.
This procurement covers the provision of a Sponsorship Agency Services Framework, covering a range of services related to sponsorship acquisition, including;
- objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market
- identification of potential sponsorship assets within TfGM's portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies
- the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market
- Sales resource to lead and support on negotiations to secure sales
- Contract management and potential account management support for sponsorships on an on-going basis
This contract will be tendered via TfGM's procurement portal, ProContract, under project reference DN767153.
Suppliers can register, free of charge using the following link: https://procontract.due-north.com/Register.