Agreement for Digital Marketing Services (at home)

Description

The need for universities to have a strong and consistent presence online has arguably never been more important. Additionally, much of the target audience is from the generation most likely to utilise social media, therefore having a presence on these and other digital platforms is crucial to university recruitment. 
Consideration periods are lengthy and vary from student to student.  Maintaining a continual advertising presence online ensures that students are aware of the brand or reminded about the University, whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach to ensure this, operating pulsing scheduling to upweight activity at key recruitment periods. We are looking to appoint an agency to work in partnership with us to plan, develop and deliver our digital marketing recruitment activity.
We are looking for an agency that can support University recruitment plans by developing and delivering, in partnership with student recruitment and marketing staff, an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retention of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was recently updated and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).