Creative Design Services

Description

Creative Design Services-Ulster University wishes to appoint a single supplier to help us
realise our growth ambitions. An extension of our own team who will embrace and
ambassador the brand as we do, to fortify brand excellence in all that we do.
Brand management is one of the most complex management challenges for universities.
The globalisation of the education sector and increasing competition in higher education
means that brands have increasingly become a strategic asset to be carefully developed
with its value protected and grown.
A strong brand benefits us all. If a university thrives, the value of its brand will increase,
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in turn creating a virtuous loop as academics, students and funding are drawn in.
We seek a partner who understands our goals and adds value in achieving and exceeding
them.
There will be one Contract to provide:
Art Working - Graphic layout from existing templates based on Ulster University brand
guidelines.
Brand Design - Concept creation of sub brand, logo or brand lock up, including research,
mood boards, concepts presentation and finally delivery of brand with associated
guidelines.
Video - Producing story boards, on occasion scripts and managing logistics through to
complete edit. Completing with captions, name plates and graphic cards. Where
necessary producing and executing video content for cinema and TV including
management of Clearcast, clocking and Peach upload.
Photography - Capturing photographs of our buildings and facilities to artistically celebrate
the investment in our students and in Northern Ireland. Creating content that is both
aesthetically excellent as well as accurate.
Further details are contained within the Tender Documents.