Consultant - Strategic Communications for Regional Promotion

Description

The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority’s (WMCA) designated investment promotion agency and destination management organisation. 
It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. 
WMGC’s role is to support with the delivery of the WMCA’s economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places.  It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. 
The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com
The West Midlands Growth Company has a requirement to appoint an external consultant to support with a six-month programme of strategic communications activity to support its overarching objective of Enhancing the Profile and Reputation of the Region. 
The brief is to help drive high-level awareness and interest surrounding the West Midlands, particularly from a business, stakeholder and political audience. 
The communications programme will run from mid-September 2025 – March 2026.
The consultant shall be retained on a flexible basis, drawing down an average of approximately two (2) days per week, with specific hours and days to be determined as reasonable required by the Company.