GB-London: Media Monitoring Service for use by Imperial War Museums

Description

IWM is looking for a media monitoring service which will allow us to monitor and report on press coverage about Imperial War Museums.
      
      Specification:
      •Wide-ranging, timely, relevant and accurate coverage pulled through daily for IWM across regional, national and international print, broadcast, online and podcast media (essential).
      •Coverage will be pulled through automatically - where any coverage is missed, the system will ensure this is uploaded within 24 hours with accurate statistics (essential)
      •Provide accurate press statistics, including circulation figures, items of coverage, AVE and sentiment (essential)
      •Provide simple and effective ways to tag and pull data from coverage for specific campaigns or announcements (essential)
      •Provide access to press clippings (through IWM's NLA license where required) (essential)
      •System will be accurate, regularly monitored and kept up to date (essential)
      •The new platform will ensure IWM's audience segments and campaigns can be easily tagged and measured, and notes can be added to coverage where needed (essential)
      •Reporting tools for IWM to be able to report on coverage, pull through statistics and campaign details (essential)
      •Provide a morning daily bulletin of coverage that is intuitive and digestible (essential)
      •The system will be usable and intuitive (essential)
      •The system will allow for at least 8 users (essential)
      •The system will provide a dedicated account manager and reliable customer service (essential)
      •The system will provide helpful benchmarking data on campaigns and coverage about institutions within the arts and culture sector (essential)
      •IWM's comms team will be provided with a trial of the system, allowing our team to log in and explore the system (essential)
      •Access to international coverage (desirable)

Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.