Identifying approaches to increasing capacity and improving the diversity of the energy efficiency retrofit supply chain using behavioural science

Description

***** THIS IS AN AWARD NOTICE, NOT A CALL FOR COMPETITION *****
This project aims to better understand how to engage the target labour market groups listed above and improve diversity of the supply chain. DESNZ's previous research into the EE retrofit supply chain highlighted that many behavioural factors, such as a preference for construction workers to work within an industry they are familiar with or negative perceptions amongst people of the construction industry as a whole, are key factors limiting the growth of the supply chain. This research will focus on more deeply understanding these existing behavioural barriers that might stop the groups above from entering the EE retrofit supply chain and identify targeted solutions to the barriers. Whilst we know that demand for EE retrofit work is perhaps the biggest barrier to boosting the capacity of the supply chain, this barrier is well known, and work is ongoing to address this. Rather than focusing in-depth on demand, this research should work on the assumption that eventually demand for EE measures and roles in the EE retrofit supply chain will increase, so it should focus on other behavioural barriers that need to be overcome.