Childcare Choices Campaign ITT 2024 con_25355

Award

Buyers

Department for Education

Value

£1,560,000

Suppliers

Four Communications Group Limited

Classifications

Public relations services

Tags

award

Submission Deadline

1 year ago

Published

1 year ago

Description

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare.  Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers.

We are looking for an end-to-end campaign solution that includes:
1.	An end-to-end creative campaign strategy 
2.	Refreshed creative look and feel and message development within the existing parameters.
3.	Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc. 
4.	PR, including brand partnerships.
5.	Design integration/guidance for the existing campaign website (owned by HMRC)

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Award Notice

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Organisation

Department for Education

Ministry or any other national or federal authority, including their regional or local subdivisions

Benson Moyo

[email protected]

44

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