(VEAT Notice) Gaelic Research Services

Description

MG ALBA are putting out this voluntary ex ante transparency (VEAT) notice with a view to completing a Direct Award to TRP Research Ltd (TRP) for the supply of Gaelic Research Services.
MG ALBA previously sought applications from service providers (but received no suitable responses) in order to recruit, operate and maintain a Gaelic Audience Panel (“the panel”) primarily aimed at measuring viewership of BBC ALBA video content on linear television and non-linear (iPlayer, online and social media) platforms and on how consumption of SpeakGaelic and LearnGaelic video content on non-linear platforms intersects with BBC ALBA viewership.
The panel must have active members who complete a weekly diary recording their media consumption and qualitative assessment of content consumed during the specified week. Reporting of the survey results to MG ALBA will be on a weekly basis.
The contract is expected to commence October/November 2023 for three years with an option to extend for one year (at the discretion of MG ALBA and with the agreement of both parties).