Centre for Disaster- Audience Strategy & Plan

Description

Our new strategy (2025-2030) sets a bold ambition to increase our influence and enhance our offer to countries. It reflects our drive to respond to national priorities and bring people together around our shared mission. We aim to deliver measurable progress in the disaster finance system, while supporting national and international partners to design and deliver effective, equitable solutions. 

To achieve this, we need to be more targeted and strategic in how we engage across a global ecosystem of actors. Our audiences range from government ministries, central agencies, and national disaster management authorities, to regional institutions, multilateral organisations, civil society networks, research partners and funders. 

The audience strategy will give us an organisation-wide framework to help ensure our evidence, policy and engagement and advisory work has maximum influence and uptake; and to support our future funding strategy.  

The selected supplier will: 
•	Conduct analysis to identify and prioritise key audiences 
•	Create audience segmentation outputs (functional tiers and archetypes) 
•	Develop messaging and engagement guidance tailored to priority groups 
•	Go beyond strategy slides and provide tools, training and recommendations to embed the strategy into practice across teams 
Approach & methodology   

Methodology may include: 
•	Desk research and review of existing strategic documents, partnerships and engagement activities 
•	Interviews or workshops with internal teams 
•	External stakeholder interviews for insight testing 
•	Co-design of outputs with Heads-of-functions to ensure usability and adoption 

Proposals should detail: 
•	How insight will be gathered and validated 
•	How prioritisation decisions will be reached 
•	How adoption and internal use will be supported

Application process 
Interested suppliers are invited to submit a written proposal outlining their suitability for 
delivering the services described in this Terms of Reference. Proposals should include:
• Outline of a methodology and approach for fulfilling the ToR requirements 
• A brief overview of the supplier and team, including a CV for each person on the team 
detailing their experience and qualifications
• A description of how the supplier meets each of the experience and evaluation criteria 
listed above (max. 2 pages).
• Examples of previous work relevant to the scope of services 
• A proposed daily rate and any applicable VAT or additional costs
• Outline of proposed budget with time and cost implications. This should be broken down 
by individual, day rate and number of days required
• Contact details for two recent clients who can provide references.

Proposals should be submitted by email to [email protected] with the 
subject line: Proposal Submission: Communications - Audience Strategy & Plan 
All questions should be emailed to [email protected] by 11:59pm UK time, 5
th December.