SCC - FH - RFQ - High Street Growth and Innovation

Open

Buyers

Value

£177,500

Classifications

  • Economic research services
  • Economic impact assessment
  • Market-testing services
  • Business development consultancy services

Tags

  • tender

Submission Deadline

2 weeks from now

Published

1 hour ago

Description

Seeking quotations from suitably qualified suppliers deliver a countywide Business Support Programme for High Street Businesses. The programme will: 
Provide targeted, practical support in at least 11 Surrey towns (one per District and Borough)  
Cover priority topics such as digital adoption, marketing, customer service, community engagement and finance management tailored to a high street business audience. 
Strengthen local networks and collaboration and work with BIDs and town centre groups (where relevant). 
Deliver practical toolkits and resources especially relevant to high street-based businesses that can be reused beyond the programme's lifespan. 
Collaborate with the Business Surrey Growth Hub team to integrate with the Business Surrey brand and online platform to ensure consistency and visibility. 
Collaborate with Economic Development Teams across Surrey to utilise existing town and high-street knowledge and connections

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Incentive Development for Car-Free Visitor Journeys

Background to this project: The West Midlands Growth Plan will create a new West Midlands Net Zero Five Year Plan. As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England. Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims. A range of businesses representing a cross-section of the DDP geography will be selected to work with the appointed supplier to develop and market visitor incentives which will encourage car-free journeys. Project Aims This project will support regenerative tourism within the West Midlands. Firstly, by encouraging more visitors to arrive by train, bus, bike, and foot, it will deliver a sustainability benefit by contributing to efforts to reduce CO2 from private vehicle emissions. Secondly, it will open up access to venues for travellers without a car – thus making everyone welcome – and supporting greater inclusivity. By working with the appointed supplier, businesses will feel informed and empowered to develop targeted incentives for car-free visits. The supplier will also offer marketing support to businesses to drive awareness and consideration of making car-free visits among target audiences. This project will build visitor / leisure use of the region’s public transport, creating incentives to improve the network connectivity and evidence to close out any ‘last mile’ barriers, where bus, tram or train connections stop short of visitor attractions and experiences. Finally, the project will act as a pilot to inspire more businesses across the West Midlands to adopt incentives that will help visitors to travel car-free. Case studies from the project will help businesses to understand how they can contribute to net zero and attract new visitor audiences – achieving positive sustainability outcomes – both environmentally and financially.

Katy Reed

Published 6 days ago

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