Media literacy for secondary schools in Birmingham

Description

Ofcom has a requirement for an organisation with the relationships and skills to deliver media literacy interventions for all ages of children in secondary schools in Birmingham. 
As a minimum, the service must deliver the following by 14 December 2026:
•	Secondary school children have improved media literacy skills relevant to the media use of their year group.  
•	Teachers are resourced to have confidence in teaching media literacy. We anticipate this would include training and follow-on resources.  
•	Parents are confident in having conversations with their children about their device use. 
•	There is an expectation of stakeholder engagement which will include:  
o	Promoting media literacy activities to relevant community organisations 
o	Supporting activities intended to inform policy development, which will be led by Ofcom  
o	Seeking input from an expert steering group, which will be led by Ofcom  
o	Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Birmingham 
•	Organisations will work with Ofcom’s evaluation advisor to produce an evaluation framework, data collection tools and an evaluation report to be delivered at the close of the contract.  
•	Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network.