Persuasive Design and Time on Platforms

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Buyers

Value

£57,878

Suppliers

Classifications

  • Market research services

Tags

  • award

Submission Deadline

2 months ago

Published

3 weeks ago

Description

Persuasive Design and Time on Platforms Research Objectives:

To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features.

To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types.

Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this.

To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.

Documents

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  • Contract Agreement

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Organisation

OFCOM

Body governed by public law

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