Persuasive Design and Time on Platforms

Award

Buyers

OFCOM

Value

£57,878

Suppliers

DISCOVERY RESEARCH LIMITED

Classifications

Market research services

Tags

award

Submission Deadline

5 months ago

Published

3 months ago

Description

Persuasive Design and Time on Platforms Research Objectives:

To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features.

To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types.

Explore if / how persuasive design features interact with different content types to influence children&apos;s time spent online and the effects of this.

To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.

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Organisation

OFCOM

Body governed by public law

[email protected]

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