Media literacy activities for adults in Northern Ireland

Description

Ofcom has a requirement for media literacy activities that embed digital citizenship skills into digital inclusion activities in Northern Ireland.
As a minimum, the following must be delivered by September 2028:
•	Embed digital citizenship activities in delivery of digital inclusion activities with adults 
•	We expect any activities or resources to be co-produced with target participants 
•	Organisations will ensure activities are embedded into existing activities, for example, delivering training, events, support or any other means necessary. 
•	There is an expectation of stakeholder engagement which will include: 
o	Promoting media literacy activities to relevant community organisations
o	Supporting activities intended to inform policy development, which will be led by Ofcom 
o	Seeking input from expert steering group, which will be led by Ofcom 
o	Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Northern Ireland 
•	Organisations will work with Ofcom’s evaluation adviser to produce a theory of change, key evaluation questions and data collection tools following the approach outlined in our evaluation toolkit
•	Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network