Media Planning and Buying for Reputation and Student Recruitment Marketing

Description

Regulation 72(1)(b)(ii) modification  to extend the contract beyond its original term, as the University considers a change of contractor would cause significant inconvenience or substantial duplication of costs during key media campaigns relating to summer student recruitment and clearing. The increase in price does not exceed 50% of original contract value and is for a period of 8 months to allow a PA 2023 compliant procurement process to take place.

The University has published a UK3: Planned Procurement Notice stating its intention to compete the ongoing requirement in the near future. This is published under notice identifier: 2025/S 000-025017.

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:
- delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally,
- raising the profile and enhancing the reputation of the University through institutional positioning and research impact,
- promoting the new University brand campaign achieving stand out and cut through in our competitive market place.
The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team.
All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.