HAR6080 Gateways to Whitechapel Market

Description

NLA has partnered with the London Borough of Tower Hamlets to invite architects, landscape architects, designers and artists to propose, develop and submit a design proposal for new visual focal points that act as ‘gateways’ to Whitechapel Market.
The competition seeks public realm proposals that celebrate the unique character of Whitechapel and its community, transforming key locations along Whitechapel Road to better signify the market and welcome both locals and visitors. The goal is to commission an innovative and impactful design that enhances the public realm and serves the local community more effectively.
Overall, the key objectives of the project are to deliver a series of public realm interventions that:
•	Are unique, bold and visually striking
•	Signal the entries into Whitechapel Market with significant gateway markers or art pieces
•	Celebrate and respect the character and history of Whitechapel, ensuring designs complement the existing streetscape and comply with the Whitechapel Market Conservation area.
•	Prioritise pedestrian road safety, noting the limited available pedestrian space at the Vallance Road junction site.
•	Doesn't inhibit vehicular traffic
•	Improve accessibility and connectivity through enhanced wayfinding
•	Embrace and reflect the richness of Whitechapel’s diverse communities and market
•	Contribute to creating a welcome environment to bring tourists and visitors together to showcase Whitechapel’s unique identity
•	Compliment the work being done as part of the Whitechapel Road Improvements Project, without any duplication.
•	Is appropriately lit and does not impede good sight lines
•	Encourage intergenerational sociability throughout the day and night and are not likely to encourage dominance of the space by a single group of people
•	Aligns well with Co-Design Principles.
•	Considers circular economy principals, being consistent with longevity to avoid premature end of life.
The winning scheme may include – but is not limited to – the following components:
•	Signage referencing the entrance to Whitechapel Market
•	Public art
•	Planting and greening
•	Elevated gateway (bridge like)
•	Smaller meeting areas
•	Moving digital art
•	Sculptures