AHDB Dairy in Food Service

Description

AHDB require a research deep-dive with the following requirements:
Within this one-off deep dive, AHDB would like to understand:
•	Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total OOH market (including eating and drinking out, on-the go and takeaway/delivery) to set the context for dairy (is it growing or declining share). To include channel/operator, day part/occasion type and demographic splits.
•	Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total dairy dishes within the total OOH market. To include channel/operator, day part/occasion type and demographic splits. Split by animal vs alternative, by type of dairy (cheese, milk, cream, yogurt, butter/spread) and by category of dairy* will be key.
•	Trends over time (growth vs decline) and factors driving trends. Last year vs YA. Longer term trends e.g. pre cost of living, pre COVID) would be beneficial. Please make it clear in your proposal what time periods you are able to cover.
•	For some key dairy categories, where we think possible, we would like to convert data into approximate volumes. Potentially hot drinks, sandwiches, cheeseburgers and pizza. This would involve estimating how much dairy is in each item which AHDB would support with.
•	Opportunities for growth of dairy with OOH
*Reads on dairy must include dishes that cover the four following categories (detail of which dishes contribute to which category to be agreed with AHDB):
o	Primarily dairy (e.g. ice-cream, yoghurt)
o	Meals that celebrate/host dairy (e.g. pizza, sandwiches)
o	Meals with a hidden dairy component (e.g. cake, curry)
o	Beverages with milk (hot and cold e.g. coffee, milkshake)