Evaluating digital engagement and nudge effectiveness among less digitally

Award

Buyers

Department for Environment, Food & Rural Affairs

Value

£64,976

Suppliers

Verian Group UK Ltd

Classifications

Social research services

Tags

award

Submission Deadline

1 year ago

Published

7 months ago

Description

We want to help farmers and other land managers make better decisions about how to use their land. We want to understand the extent to which providing application defaults based on farm and/or land types will encourage participants with limited digital literacy, which may also include those who are neurodivergent, to choose to deliver the right things in the right places, by reducing the cognitive load associated with sifting out irrelevant options and reading complex guidance. Our intention is to test this in the context of setting up ELM SFI funding agreement.

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Organisation

Department for Environment, Food & Rural Affairs

National or federal agency/office

Adrian Ajibade

[email protected]

Timeline complete

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