TfGM Sponsorship Agency Services

Open

Buyers

Katy Reed

Value

£800,000

Classifications

Market research services
Advertising and marketing services
Marketing management consultancy services
Public relations services

Tags

planning

Submission Deadline

2 weeks from now

Published

1 month ago

Description

TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network.
This procurement covers the provision of a Sponsorship Agency who can provide a range of services related to sponsorship acquisition, including;
- objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market
- identification of potential sponsorship assets within TfGM's portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies
- the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market
- Sales resource to lead and support on negotiations to secure sales
- Contract management and potential account management support for sponsorships on an on-going basis
This contract will be tendered via TfGM's procurement portal, ProContract, under project reference DN767153. 
Suppliers can register, free of charge using the following link: https://procontract.due-north.com/Register.

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Organisation

Katy Reed

Public authority - sub-central government

Mark McCue

[email protected]

Timeline planned

Publish

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Complete