Breastfeeding Support Service for Southampton

Description

Southampton City Council would like to commission a Breastfeeding Support Service to
support families in Southampton in the maximisation of breastfeeding. The service
sought will work closely with: 
•	Maternity services to maximise breastfeeding initiation and to support mothers in the first few days of breastfeeding.
•	Sure Start/Family Hubs.
•	Integrated 0 - 19 services in Southampton to ensure that there is effective ongoing support that helps women continue and maintain breastfeeding. 
•	Other local community services in the Southampton area to ensure parents/families have enough information to support their breastfeeding journey and normalise breastfeeding in the City. 
The Service Provider will provide a Breastfeeding Support Service in Southampton. The
Service Provider will develop an innovative pattern of, and approach to, service delivery
in order to achieve and support increased rates of breastfeeding 10-14 days, and at 6 -
8 weeks.  Services will include a menu of provision, which must encompass a peer
support service, support to breastfeeding groups and the coordination of scheme to
welcome breastfeeding mothers and their babies.