Change the Script phase 2

Award

Buyers

Value

£90,000

Suppliers

Classifications

  • Television services

Tags

  • award

Submission Deadline

3 months ago

Published

2 months ago

Description

The first phase of Social Work England's Change the Script 
 Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society. 

Campaign evaluation found a 67% increase in people agreeing that social workers
deserve more recognition after viewing the campaign film.
Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is
a vital career. This would also support recruitment and retention within the profession.

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  • Award Notice

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Organisation

SOCIAL WORK ENGLAND

Body governed by public law

Wayne Kehoe

[email protected]

+44 114 212 7775

Timeline complete

Publish
Bid
Evaluate
Award
Complete