Experian data licence 2024-27: Mosaic segmentation data, Household Income and Property Price data

Award

Buyers

Cumberland Council

Value

£29,055

Suppliers

Experian Limited

Classifications

Data analysis services

Tags

award

Submission Deadline

1 year ago

Published

11 months ago

Description

Mosaic (geodemographic / socioeconomic segmentation data): Customer segmentation data are required to allow considerations to be made about how people in different catchment areas might think or behave; this helps to shape how services can be designed to meet their needs, how best to engage and get key messages across to them. 

Household income data: Gross annual household income data are used to complement other local data to support a wide range of needs including Strategic Housing Market Assessments, Local Plans, Joint Strategic Needs Assessments and Home Upgrade Grant assessments. Household income data are an essential evidence base as a measure of poverty.

Property price data: House price data are used with gross annual household income data to calculate housing affordability ratios; this is essential for Strategic Housing Market Assessments. Data are also used to set and update Affordable Price Caps for discounted sale schemes.

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Organisation

Cumberland Council

Regional or local authority

Catherine White

[email protected]

+44 7974 327370

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