Quantitative Research Services

Description

NS&I are looking for a provider of Quantitative Research Services. The contract is call-off in nature as the service is used on an 'as and when' basis. Having a call-off contract helps to build up the research agencies' understanding of NS&I as well as the relationship over time. This helps improves efficiency of the working arrangement.

The contract covers two of our ongoing quantitative research projects; the Quarterly Customer Relationship Survey and the Bi-annual Financial Adviser Satisfaction Survey. The contract also covers the majority of the ad hoc quantitative research that we may need. This includes surveys (predominantly online and phone, where needed mobile, postal and face-to-face) and advanced analytics (for example key driver analysis, maxdiff, conjoint). The range of topics covered depends on the business needs at the time. Examples of projects include:

x Establishing and quantifying savings behaviours and mindsets
x Capturing the incidence and nature of vulnerability and digital exclusion in the customer base
x Measuring the drivers of brand trust, and unpicking the opportunities to build brand trust

Most of the research is among consumers (customers and non-customer savers) and financial advisers. When conducting research among NS&I customers we usually provide customer lists to the agency. This contract will amalgamate the current Quantitative Research Services contract which is expiring a thte end of August with the separate  Behavioural Science contract which is used to add a behavioural science lens to our research, giving us a deeper insight into human behaviour and decision making. As part of this new quantitative contract, we would be looking for a supplier to:

•Add a behavioural science lens when designing research (such as screener and questionnaire design)
•Add a behavioural science lens when analysis research (for example applying models such as ISM, COM-B or analysis techniques such as Bayesian Belief Networks)
•Provide access to quantitative behavioural science research tools (such as eye-tracking, implicit association testing, behavioural modelling)