Digital Marketing

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Value

£0

Classifications

  • Marketing services

Tags

  • award
  • contract

Published

1 year ago

Description

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content.  This will include:•	Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service •	Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service. •	Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover•	Providing long term planning documentation for future campaigns and engagement strategies. •	Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.•	To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic’s, Success Stories, Special features•	Provide

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Agreement for Digital Marketing Services (at home)

The need for universities to have a strong and consistent presence online has arguably never been more important. Additionally, much of the target audience is from the generation most likely to utilise social media, therefore having a presence on these and other digital platforms is crucial to university recruitment. Consideration periods are lengthy and vary from student to student. Maintaining a continual advertising presence online ensures that students are aware of the brand or reminded about the University, whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach to ensure this, operating pulsing scheduling to upweight activity at key recruitment periods. We are looking to appoint an agency to work in partnership with us to plan, develop and deliver our digital marketing recruitment activity. We are looking for an agency that can support University recruitment plans by developing and delivering, in partnership with student recruitment and marketing staff, an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retention of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was recently updated and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

Katy Reed

Published 2 weeks ago

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