Creative Services, Media Planning & Buying and Search Engine Optimisation

Award

Buyers

TRANSPENNINE TRAINS LIMITED

Value

£0

Suppliers

Classifications

Advertising and marketing services
Marketing services

Tags

award
contract

Published

1 year ago

Description

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

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Contract Agreement

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Award Notice

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Organisation

TRANSPENNINE TRAINS LIMITED

Railway services

Francis Gale

[email protected]

+44 3300954077

Timeline cancelled

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