Brand Agency Services

Description

All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand
Strategy and Design space, with the aim to improve external brand awareness,
external/internal brand engagement and build trust with Avanti West Coast.
Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti
West Coast due to the available capacity within the in-house Design Studio. The agency
should decrease reliance on our in-house team to cover all bases of strategic thinking,
ideation, execution and follow-up. 
A key objective for Avanti West Coast is to improve brand awareness and brand power. The
Tenderer's will support this through strategic development of our brand proposition
including visual identity, personality and tone of voice. The agency should bring fresh ideas
that help us think more creatively, courageously and with a new perspective.
Avanti West Coast require a full-service brand agency with proven experience in delivering
strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp
of strategic brand direction as well as creative development to increase brand awareness,
and trust with the brand. The agency should have flexibility to dial up or dial down support
according to needs, whether it's ideas, implementation strategic or delivery of these