MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Award

Buyers

Value

£150,000

Suppliers

Ubiquity

Classifications

Marketing services
Advertising and marketing services
Direct marketing services

Tags

award
contract

Published

1 year ago

Description

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food &amp; drink on offer and
available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.

Documents

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Contract Agreement

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Award Notice

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Organisation

Menter a Busnes

Economic Development Company

[email protected]

+44 1970636565

+44 2922409695

+44 2079477501

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