MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN

Award

Buyers

Value

£150,000

Suppliers

Classifications

  • Marketing services
  • Advertising and marketing services
  • Direct marketing services

Tags

  • award
  • contract

Published

1 year ago

Description

A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and
available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience.
The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023.
The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key
audiences in Wales and GB based on their attitudinal behaviours.

Documents

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  • Contract Agreement

    The official contract terms, conditions, and scopes of work.

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  • Award Notice

    Details on the tender award and selected suppliers.

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Organisation

Menter a Busnes

Economic Development Company

[email protected]

+44 1970636565

+44 2922409695

+44 2079477501

Timeline complete

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