West Midlands Trains Marketing tender

Description

West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. 
www.londonnorthwesternrailway.co.uk
West Midlands Railway (WMR) - a regional train service for the 
West Midlands. 
www.westmidlandsrailway.co.uk
This tender is for the following four lots:-
Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips.
Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth.
Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites.
Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.