West Midlands Trains Marketing tender

Award

Buyers

West Midlands Trains Limited

Value

£0

Suppliers

Classifications

Advertising and marketing services

Tags

award
contract

Published

2 years ago

Description

West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. 
www.londonnorthwesternrailway.co.uk
West Midlands Railway (WMR) - a regional train service for the 
West Midlands. 
www.westmidlandsrailway.co.uk
This tender is for the following four lots:-
Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips.
Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth.
Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites.
Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.

Documents

Premium

Bypass the hassle of outdated portals. Get all the information you need right here, right now.

Contract Agreement

The official contract terms, conditions, and scopes of work.

Download
Award Notice

Details on the tender award and selected suppliers.

Download

Similar Contracts

Open

ZERO WASTE LCR REUSE CAMPAIGN 2025

The campaign will focus on encouraging residents across the Liverpool City Region to move up the waste hierarchy, and to acknowledge that while recycling is vital, there are more environmentally friendly ways to reduce waste via reuse. The campaign should highlight environmental, emotional and financial benefits of reuse. MWDA would like to run the campaign over two phases, Phase 1 during October and November 2025 and phase 2 during January-March 2026 Messaging will be provided by MWDA - 4 messages for outdoor during Phase 1, and 4 messages for social media and digital online during Phase 2 The chosen agency will need to provide the design for the messaging and will need to provide a suite of marketing collateral based on the channels/platforms chosen for the campaign. The chosen agency will be asked to plan a 5-month campaign using a potential mix of platforms/channels inc. outdoor billboards and/or transport for Phase 1, and paid for social media, online advertising such as Google Display adverts for Phase 2. The agency will recommend how they think the campaign should be delivered for maximum impact within budget. The tone of the campaign should ideally be empowering, informative, and action-oriented, with a touch of local relevance and positivity and will encourage residents to consider their behaviour with waste, through the lens of reuse. We have used audience segmentation from a previous research project to narrow down our target audience. We will be targeting 'Aspiring Upcyclers' and 'Practical Reusers', aged 18+ who live in the Liverpool City Region. (Behaviour profiles for these target audience can be found later in the document). The target area for the campaign will be the 6 districts of the Liverpool City Region.

Merseyside Waste Disposal Authority

Published 1 hour ago

Open

Provision of Digital Account Management Services for Blackpool Entertainment Company Ltd

Winter Gardens Blackpool is seeking a digital account management partner to oversee and optimise its digital advertising campaigns, with a focus on Google Search and the development of bespoke campaigns for individual shows and events. The appointed supplier will also provide strategic support for in-house Meta advertising and advise on other potential digital channels as needed. Only clarifications raised via The Chest will be responded to. https://procontract.due-north.com/Advert?advertId=232d4878-b558-f011-813a-005056b64545

Blackpool Council

Published 3 hours ago

Open

Communications & Marketing Programme - Healthier Futures

Mid Cheshire Hospitals NHS Foundation Trust (MCHFT) is issuing this Invitation to Tender ("ITT") in connection with the competitive procurement of Marketing and Communications Support for the New Leighton Hospital. This procurement will be run via an Open Procedure under the Public Contracts Regulations 2015 ("PCR"). The Authority seeks to appoint a communications & marketing partner to support its hospital development programme. The successful supplier will deliver an integrated communications and engagement programme to ensure effective stakeholder communication and community engagement during critical project phases, including the Outline Business Case (OBC) and Full Business Case (FBC). The supplier must demonstrate experience in large-scale capital projects with expertise in creative design, marketing, and communications. Key deliverables include annual engagement plans, multi-channel campaigns, community events, social media strategies, and progress reports, with success measured against stakeholder sentiment, public awareness, and KPI achievement. The contract term is 2 years from 1st October 2025.

Published 1 day ago

AI Bid Assistant

Our AI-powered tool to help you create winning bids is coming soon!

View Contract Source Save Contract

Organisation

West Midlands Trains Limited

Railway services

[email protected]

Timeline complete

Publish

Bid

Evaluate

Award

Complete