ID 3586501 DfE - BMC - Provision of Advertising (Media buying) services to Belfast Metropolitan College

Award

Buyers

Value

£294,000

Suppliers

ANDERSON SPRATT GROUP LTD

Classifications

Advertising services
Advertising campaign services
Advertising management services
Advertising and marketing services

Tags

award
contract

Published

4 years ago

Description

Belfast Metropolitan College (Belfast Met) wishes to appoint an advertising agency to provide advertising in the form of media planning and related services (production and research for strategy) to promote its Further Education, Higher Education Full Time and Part Time provision in order to recruit prospective students and employer recruitment campaigns.

Similar Contracts

Open

Food campaign media tender

1. Overview This is an invitation to submit a proposal to ReLondon and its partners to provide media planning, buying and management support for a new London food waste prevention and recycling campaign. The campaign, which will launch in June 2026, supports changes to recycling policy and will run for one year. It is being managed by ReLondon on behalf of the London boroughs. Extensive strategic and insight work has already been done which can be used to support media planning. The work will be awarded as a fixed term, fixed cost project subject to ReLondon's standard terms and conditions. 2. Background ReLondon ran a London campaign, Eat like a Londoner which ended in April 2025, having achieved year-on-year improvements in engagement and claimed behaviour change. A refreshed campaign will centre on food waste recycling, aligning with the Simpler Recycling legislation and practical shifts in how boroughs manage waste. The Simpler Recycling requirements include weekly household food waste collections by March 2026. Eat like a Londoner's channels (website and Instagram) have been maintained by ReLondon. The target audience is 21-44 year old Londoners and parents with children under 11, as many establish a new food recycling routine. The campaign will empower Londoners to see the value in food, connect action with impact and feel part of a collective movement. The campaign aims to boost people's motivation by: • Creating a compelling reason why people should reduce household food waste and recycle it properly. • Enabling a consistent messaging approach across the boroughs signed up to the campaign. • Providing boroughs with a campaign toolkit to continue to engage residents in new food recycling routines. The campaign will be distinct to London's huge population that fall within the target demographic - tapping into cultural pride, practical everyday challenges and diverse food cultures. 3. The brief We require a media agency to work with our creative agency to: • Collaborate during the campaign strategy and planning phase; • Create a media plan for the campaign, recommending appropriate channels and formats, timings of media bursts and cost-effective approaches; • Buy media space on our behalf, managing budgets efficiently; • Report on campaign performance, tweaking channel approaches where necessary; and • Work with the creative agency to ensure the right creatives are being used in the right spaces and identify where improvements could be made, both to the creative and messaging approaches and to the overall strategy. We are asking agencies to respond to a series of questions, which we will be using as the basis for evaluating responses: 1. The aim of our campaign is to change food behaviours at home, which requires a very different approach to campaigns which target buying behaviours. a. Do you have experience of buying for behaviour change campaigns? b. Which channels and approaches would you use for this campaign to reach as much of our target audience as possible and ensure our messages stick? 2. We have a small budget but big ambitions. How would you ensure we are valued as a customer despite our size, and how would you achieve value for money? 3. As well as creating our own content and via influencers, we may signpost the content of others on our social channels and feature them on the campaign website. Would you recommend a different media strategy/tactics for this approach. If so, what would it be and why and what is your experience of doing this? 4. As well as OOH, digital and social, there may be the potential to explore audio and media partnerships for this campaign. How would you approach audio and media partnerships as part of an overall campaign strategy? 3.1 Campaign requirements The campaign is to be delivered over a one-year period. The planning phase will start immediately on appointment with a full briefing on progress to date. Our goal is a June 2026 campaign launch. While the campaign may create a wide range of assets on both main topics over the three years, some boroughs and waste disposal authorities may choose to focus more on one set of messaging, so the campaign must work and be adaptable on several levels, including potentially: • Regional - awareness-raising activity across the capital, including outer as well as inner London boroughs; • Sub-regional - awareness-raising and engagement activity across clusters of boroughs; • Localised - targeted activity tailored to residents of one or more London boroughs. 3.2 Channels/media The campaign will launch in June 2026 and media bursts will continue for the duration of the campaign. Our initial thinking on channel mix is below, however we would like to hear your recommendations: • Out-of-home advertising - depending on budgets and media availability, including TFL network (buses, tube, etc), plus owned or price-capped media channels via boroughs (e.g. JCDecaux sites, libraries, community spaces, leisure centres, etc) • Digital advertising - via social media channels (Instagram and Facebook) and influencers. Additional digital channels (e.g. programmatic) could be explored if relevant and recommended • Audio - such as local radio and podcasts if recommended • Media/brand partnerships - with likeminded individuals, influencers and organisations Sites of particular interest include high density and high dwell time areas within the London boroughs which are providing funding and support of this campaign, on key transport networks and busy commuter routes, as our research has indicated this is where marketing communications can have the greatest impact. Depending on the media location the campaign messaging may flex to either cater to the food waste prevention or food waste recycling message. The 17 boroughs participating in the campaign are: - Barnet - Bexley - Camden - Ealing - Enfield - Hackney - Hammersmith & Fulham - Haringey - Hillingdon - Islington - Kensington & Chelsea - Lewisham - Merton - Richmond - Waltham Forest - Wandsworth - Westminster We are also keen to explore brand partnerships with likeminded individuals, influencers and organisations to help land and scale the messaging. Recommendations for this should be included in the proposal. Owned channels include a website and organic social media channels which are updated several times a week. The website would be updated to include a section dedicated to food waste recycling. 3.3 Campaign KPIs and evaluation While the ultimate goal of the campaign is to change people's behaviours at home to increase food waste recycling participation and waste less food, it is primarily an awareness-raising campaign to help Londoners draw the link between food and climate, and understand how their food behaviours can both reduce their climate impact and save them money at home. Evaluation will take place at the end of each financial year and will therefore focus on whether people have seen, engaged with and taken an action against the messaging. KPIs will likely include: • Engagement - how many people have engaged with our ads • Awareness - how many people recall seeing our ads • Consideration - Has this impacted claimed behaviour 4. Objectives The objective of the campaign is to: • Get: Younger Londoners, aged 21-44 and those with children under 11 years old at home (the highest food wasters) • To: Reduce household food waste and recycle what they can't eat • By: Connecting with them emotionally and using normative messaging to engage, motivate and empower them to reduce their "food footprint" This objective will be achieved by fulfilling the following sub-objectives: • Build on Londoner's belief that wasting food is morally wrong and increase awareness of the relationship between food and climate • Increase motivation to reduce household food waste and recycle food that can't be eaten using behavioural nudges • Build understanding of how to reduce both household costs and impact on the climate through changed food behaviours at home • Drive traffic from the London-wide campaign (on the 'why') through to borough-level service comms (on the 'how') 5. Deliverables Please provide a written proposal responding to the brief to show how you would achieve the objectives outlined above. Please do not be constrained by our methodology - if you feel there are better ways of achieving our objectives, we would like to see those ideas. Your response should be no longer than 4 pages (excluding CVs and sample creatives) and include: • Your answers to the questions in section 3 above. • Example creatives and media strategies from behaviour change, or other relevant, campaigns you have delivered. • Profiles of the team allocated to the work, including short CVs which outline relevant experience. • A breakdown of your fees including VAT to deliver the whole project including: o Planning and strategy o Ad creation, management and optimisation o Reporting o Other time costs, including meetings, project management, analysis o Expenses The following specific deliverables should be included in your quote: a. Attendance at an in-person inception meeting, including a briefing workshop to discuss and agree the detailed requirements of the project; b. Regular virtual and/or in-person update meetings with the ReLondon campaign lead and working group; c. All planning and delivery of activity outlined above; d. A timeline with key dates leading to the launch date agreed in liaison with the campaign lead, media agency and working group; e. Presentations to the project board, including Q&A, of (a) draft media plans and (b) final media plans (slide decks to be provided to the project team afterwards); f. Attendance at project board meetings at other key moments as identified and agreed with the campaign lead.

Published 1 day ago

Open

Food Campaign Creative

1. Overview This is an invitation to submit a proposal to ReLondon and its partners to develop campaign creative and production for the new pan-London food campaign. The campaign, which will launch in June 2026 and run for one year, is being managed by ReLondon on behalf of the London boroughs. Extensive strategic and insight work has already been done which can be used to develop creative executions. The work will be awarded as a fixed term, fixed cost. 2. Background This is an evolution of the existing pan-London behavioural change campaign, Eat like a Londoner, which was managed by ReLondon with the input and support of the majority of London's boroughs and waste disposal authorities. It was initially prompted by work both by ReLondon via the Food Flagship Initiative and by London's boroughs, via the One World Living (OWL) programme, to identify the waste and carbon hotspots associated with London's food. There is now a timely opportunity to shift focus toward inspiring people to waste less food and recycle what they can't eat - with the focus being on food waste recycling for year one of the campaign, in line with the introduction of the Simpler Recycling policy. The original Eat Like a Londoner campaign ended in April 2025, having achieved year-on-year improvements in engagement and claimed behaviour change. A refreshed campaign will centre on food waste recycling (and eventually food waste prevention), aligning with the Simpler Recycling legislation and practical shifts in how boroughs manage waste. The Simpler Recycling requirements include weekly household food waste collections by March 2026. A cross-London campaign could tap into the motivations of 21-44 year old Londoners and parents with children under 11 (identified by WRAP as those who waste most food), as many establish a new food recycling routine. The campaign would empower Londoners to see the value in food, connect action with impact and feel part of a collective movement. A refreshed awareness campaign aimed at boosting citizen motivation as boroughs implement the Simpler Recycling policy will support several strategic aims, including: • Creating a compelling reason why people should reduce household food waste and recycle it properly. • Enabling a consistent messaging approach across the boroughs signed up to the campaign. • Providing boroughs with a campaign toolkit to continue to engage residents in new food recycling routines. The campaign would be distinct to London's huge population that fall within the target demographic - tapping into cultural pride, practical everyday challenges and diverse food cultures. 3. The brief Design and deliver the creative and production for a high impact, engaging and focussed pan-London food campaign to shape food waste prevention and recycling. The campaign needs to increase motivation, knowledge and make clear how easy recycling and preventing food waste is for 21-44 year olds and parents with children under 11 years old at home (see audience segments in creative strategy). The campaign should be centred on emotion, identity and shared values to tap into why people should care, not just how to do it, at a time when there is an opportunity to start a new normal and establish new habits. The campaign should motivate individuals to reduce their household food waste and, where waste cannot be prevented, recycle it correctly - with the focus of the messaging for year one being on food waste recycling. The campaign should use inspiring messages and visuals, and practical advice to build on the success of the Eat like a Londoner campaign; as well as build on learnings from TRiFOCAL's 'Small Change, Big Difference' campaign and the more recent EU-funded 'Food Wave' project. There is an existing campaign brand identity with the Eat like a Londoner campaign which can be adapted for this new campaign. The campaign would need to be renamed to focus on something less related to eating, but the brand colours, tone of voice guidelines and overall identity can continue to be used (along with website and social channels). An example of a new campaign name is included in the creative strategy, but we are open to hearing alternative names if you think there is a better one which we should consider. Please include testing of a new campaign name in your response. This motivational campaign should play a critical part in motivating residents to recycle unavoidable food waste and adopt new bin routines at home, with clear, relevant messaging tied to upcoming changes. While the 'Love Food Hate Waste' campaign managed by WRAP (Waste & Resources Action Programme) offers broad, national-level resources that are educational, a London campaign should be grounded in London-specific research, including ReLondon's 'London's food footprint' report, the insights that underpinned Eat like a Londoner, and borough-level data on waste behaviours, emissions, and barriers, available in the creative strategy. It should recognise the diversity of the city and different housing types (including flats and flats above shops), tailored to a fast-moving food economy, as well as representing the scale and mix of London's food cultures. This is incredibly important to land the messaging with the target audience, as there is evidence to show that people want to see themselves reflected in the marketing they receive. 3.1 Campaign requirements The campaign is to be delivered over a one-year period, starting in January 2026. The planning phase will start immediately on appointment with a full briefing on progress to date. Our goal is a June 2026 campaign launch. More detailed timings can be found in the creative strategy. While the campaign may create a wide range of assets on both main topics (food waste prevention and food waste recycling) over the year, some boroughs and waste disposal authorities may choose to focus more on one set of messaging, so the campaign must work and be adaptable on several levels, including potentially: • Regional - awareness-raising activity across the capital, including outer as well as inner London boroughs; • Sub-regional - awareness-raising and engagement activity across clusters of boroughs (waste authorities); • Localised - targeted activity tailored to residents of one or more London boroughs. 3.2 Channels/media The campaign will launch in June 2026 and media bursts will continue for the duration of the one-year campaign, at which point the campaign assets will need to be handed over to the London boroughs in a toolkit so they can continue the campaign for subsequent years. We would like to hear recommendations on channel mix, but they are likely to include: • Out-of-home advertising - depending on budgets and media availability, including TFL network (buses, tube, etc), plus owned or price-capped media channels via boroughs (e.g. JCDecaux sites, libraries, community spaces, leisure centres, etc) • Digital advertising - via social media channels (Instagram and Facebook) and influencers. Additional digital channels (e.g. programmatic) may be explored if relevant and recommended in the media plan • Audio - such as local radio and podcasts if recommended in the media plan We are also keen to explore brand partnerships with likeminded individuals, influencers and organisations to help land and scale the messaging. Recommendations for this should be included in the proposal. Owned channels include a website and organic social media channels which are updated several times a week. The website would be updated to include a section dedicated to food waste recycling. It's important that this campaign builds trust with citizens in order to encourage them to reduce and recycle household food waste, so all campaign imagery should reflect the reality of different diets that people have in the capital, including (but not limited to) meat-based, vegetarian, plant-based and flexitarian diets. 3.3 Campaign KPIs and evaluation While the ultimate goal of the campaign is to change people's behaviours at home, it is primarily an awareness-raising campaign to help Londoners draw the link between food and climate, and understand how their food behaviours can both reduce their climate impact and save them money at home. Evaluation will take place at the end of year one and will therefore focus on whether people have seen, engaged with and taken an action against the messaging. KPIs will likely include: • Engagement - how many people have engaged with our ads • Awareness - how many people recall seeing our ads • Consideration - Has this impacted claimed behaviour 4. Objectives The objective of the campaign is to: • Get: Younger Londoners, aged 21-44 and those with children under 11 years old at home (the highest food wasters) • To: Reduce household food waste and recycle what they can't eat • By: Connecting with them emotionally and using normative messaging to engage, motivate and empower them to reduce their "food footprint" (the carbon impact of their household food consumption) This objective will be achieved by fulfilling the following sub-objectives: • Build on Londoner's belief that wasting food is morally wrong and increase awareness of the relationship between food and climate (for citizens already engaged in the topic of sustainability) • Increase motivation to reduce household food waste and recycle food that can't be eaten using behavioural nudges • Build understanding of how to reduce both household costs and impact on the climate through changed food behaviours at home • Drive traffic from the London-wide campaign (on the 'why') through to borough-level service comms (on the 'how') The budget allocation for this activity is £60,000 incl. VAT.

Published 2 days ago

Open

Supply and Maintenance of Bus Shelters with Advertising Opportunities

Reading Borough Council (RBC) is looking to appoint a supplier to supply, install and maintain its estate of bus shelters. This opportunity is being offered on a concession basis whereby the supplier will take on all financial and operational risks associated with the supply, installation and maintenance of the bus shelters. In return, the supplier will have the opportunity to sell advertising space available within the bus shelter structure, including digital displays. The supplier will be expected to pay a Minimum Rent Guarantee (MRG) to the council. The supplier will also have the opportunity for the supply, installation and maintenance of freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays. All advertising will be subject to standard planning conditions, which the supplier will be responsible for obtaining.

Published 1 week ago

AI Bid Assistant

Our AI-powered tool to help you create winning bids is coming soon!

View Contract Source Save Contract

Organisation

Belfast Metropolitan College

Body governed by public law

[email protected]

+44 2890802020

Timeline complete

Publish

Bid

Evaluate

Award

Complete