PS005A Strategic Planning Media Buying

Award

Buyers

Birmingham City University

Value

£4,000,000

Suppliers

Agden Limited

Classifications

Marketing services

Published

3 years ago

Description

Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.

Documents

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Contract Agreement

The official contract terms, conditions, and scopes of work.

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Award Notice

Details on the tender award and selected suppliers.

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