Media Buying and Planning , affiliates and aggregators management
Buyers
Value
£65,000,000
Suppliers
Classifications
- Advertising services
- Advertising campaign services
- Advertising consultancy services
- Advertising management services
- Advertising and marketing services
Tags
- award
- contract
Published
3 years ago
Description
Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling
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