September 2021-Marketing - British Council Marketing Automation Programme

Award

Value

£2,854,376

Classifications

  • Sales, marketing and business intelligence software development services

Tags

  • award
  • contract

Published

2 years ago

Description

British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.  Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1.	Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2.	Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im

Documents

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  • Contract Agreement

    The official contract terms, conditions, and scopes of work.

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  • Award Notice

    Details on the tender award and selected suppliers.

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