Contract for Digital Marketing Services

Award

Buyers

Liverpool John Moores University

Value

£750,000

Suppliers

ANYTHING IS POSSIBLE

Classifications

Advertising and marketing services
Marketing services

Tags

award
contract

Published

1 year ago

Description

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

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Organisation

Liverpool John Moores University

Higher Education

Kathryn Houghton

[email protected]

+44 1512312121

Timeline complete

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